The TrojanNosh story
19 out of 20 Australian Kids don’t eat enough fruit or vegetables. Let’s change that
The challenge of busy households
Like many families, we both work full-time jobs—balancing careers, kids, and the chaos of daily life. We’re not alone in this: studies show the number of dual-income families is rising every year, with more parents juggling the demands of home and work life.
19 out of 20 Australian Kids don’t eat enough fruit and vegetables
According to the Australian Bureau of Statistics’ National Health Survey 2022, the proportion of Australian children aged 2–17 meeting the recommended daily intake of fruits and vegetables. A mere 4.3% met both the fruit and vegetable recommendations. This figure represents a decline from previous years. In 2017–18, 6.0% of children met the recommendations.
Australian Bureau of Statistics (2022), Dietary behaviour, ABS Website
But when we had kids, we discovered that mealtimes were one of the biggest challenges of all. Finding the time to cook something that’s both nutritionally balanced and tastes great was hard enough, but getting our kids to actually eat it? That was a whole new battle. As a result 19 out of 20 kids don’t eat enough vegetables? And that number is quickly trending in the wrong direction.
The Trojan solution
We knew there had to be a better way, and that’s when the idea for Trojan Meals was born. Inspired by the legend of the Trojan horse, we decided to “hide” vegetables in meals that kids already love. Over the years, we perfected recipes that not only sneak in a generous helping of veggies but also taste so good that the whole family enjoys them—no complaints, no compromises.
Our Sunday ritual
Every Sunday, we’d spend a few hours in the kitchen cooking up meals to stock our freezer, making dinnertime quick, easy, and stress-free for the week ahead. These meals saved us time, ensured our kids ate better, and let us enjoy dinner together as a family. Those Sundays weren’t just about cooking—they were about creating a solution that worked for us, and we have fond memories (and photos!) to share from those days.
Introducing TrojanNosh
We realized that so many other families face the same struggles we did: the lack of time, the pressure to make healthy meals, and the constant battle of picky eaters. That’s why we created Trojan Meals—to bring the convenience of our Sunday cook-ups to your freeze.
Our mission
19 out of 20 Australian Kids Don’t Eat Enough Vegetables.
Let’s Change That!
Our purpose
To transform mealtimes for busy families, making nutritious eating effortless and enjoyable, and ensuring every child grows up with the healthy habits they need to thrive.
Our values
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Inclusive
Ensuring everyone feels welcomed and represented
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Integrity
Upholding honesty and ethical principles
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Inspired
Encouraging healthier habits and family togetherness
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Involved
We are actively engaged in our community
All our products are:
Stocked with locally sourced freshness
We use only the best locally stocked ingredients to ensure every bite is packed with goodness.
Collect your order
Stock Your Freezer for Mealtime Ease Pop your meals straight into the freezer, ready to go whenever you need them.
Have been perfected over time
Painstakingly tried, tested, and refined over time to bring nutritious flavours that are loved by every member of the family from 1 to 100 years old.
Australian Bureau of Statistics (2022), Dietary behaviour, ABS Website
19 out of 20
Australian Kids don’t eat enough vegetables
